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~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
9
Konsumentenverhalten
9
Viral marketing
6
Virales Marketing
6
Social Web
5
Social web
5
Beziehungsmarketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Relationship marketing
4
B-to-B-Marketing
2
Business ethics
2
Business-to-business marketing
2
Firm performance
2
Lieferantenmanagement
2
National strength
2
Supplier relationship management
2
Unternehmenserfolg
2
a group strong
2
national power
2
super strong
2
Adoption intention
1
Apply intention
1
Artificial intelligence
1
Artificial intelligence-enabled personalization
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Attitude toward a brand
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Autonomous vehicle
1
Avatar elements
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B2B
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Beschwerdemanagement
1
Bibliometrics
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Bibliometrie
1
Brand
1
Brand image
1
Brand management
1
Bricolage
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Business-to-business (B2B)
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Business-to-business (B2B) marketing
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Liu, Hongfei
4
Cartwright, Severina
2
Davies, Iain A.
1
Dibb, Sally
1
Izogo, Ernest Emeka
1
Jayawardhena, Chanaka
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Karjaluoto, Heikki
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Mpinganjira, Mercy
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Raddats, Chris
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Ranaweera, Chatura
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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Influencer marketing within business-to-business organisations
Cartwright, Severina
;
Liu, Hongfei
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10014226525
Saved in:
2
Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review
Cartwright, Severina
;
Liu, Hongfei
;
Raddats, Chris
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 35-58
Persistent link: https://www.econbiz.de/10013206306
Saved in:
3
Examining the trade-off between compensation and promptness in eWOM-triggered service recovery : a restorative justice perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Dibb, Sally
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 381-392
Persistent link: https://www.econbiz.de/10012063617
Saved in:
4
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
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