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~subject:"Internet marketing"
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Search: person:"Schumann, Jan H."
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Internet marketing
Consumer behaviour
20
Konsumentenverhalten
20
Beziehungsmarketing
18
Relationship marketing
18
Digitalisierung
11
Digitization
11
E-commerce
11
Electronic Commerce
11
Dienstleistungsqualität
10
Online-Marketing
10
Service quality
10
Deutschland
6
Dienstleistungssektor
6
Germany
6
Service industry
6
Advertising effects
4
Confidence
4
Cultural identity
4
Customer satisfaction
4
Dienstleistung
4
IT service provider
4
IT-Dienstleister
4
Kulturelle Identität
4
Kundenzufriedenheit
4
Marketing management
4
Marketingmanagement
4
Online retailing
4
Online-Handel
4
Social Web
4
Social web
4
Theorie
4
Theory
4
Vertrauen
4
Werbewirkung
4
Betriebliche Wertschöpfung
3
Business start-up
3
Customer integration
3
Customer value
3
Distribution channel
3
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Schumann, Jan Hendrik
10
Wangenheim, Florian von
5
Anderl, Eva
3
Bongers, Franziska M.
2
Klapdor, Sebastian
2
Anderl, Eva M.
1
Becker, Ingo Frank
1
Castell, Carolin
1
Golovko, Dimitri
1
Graf-Vlachy, Lorenz
1
Groene, Nicole
1
Gröne, Nicole
1
Kiefer, Jasmin
1
Kunz, Werner
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König, Andreas
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Rothstock, Karin
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Schmitz, Christian
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Schubach, Sebastian
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Totzek, Dirk
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Journal of business research : JBR
2
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of personal selling & sales management : JPSSM
1
Journal of retailing
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ECONIS (ZBW)
10
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10
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1
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
2
Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M.
-
2020
Persistent link: https://www.econbiz.de/10012608406
Saved in:
3
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
4
Influence of company Facebook activities on recruitment success
Golovko, Dimitri
;
Schumann, Jan Hendrik
- In:
Journal of business research : JBR
104
(
2019
),
pp. 161-169
Persistent link: https://www.econbiz.de/10012104951
Saved in:
5
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
6
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
7
How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian
;
Anderl, Eva
;
Schumann, Jan Hendrik
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
Saved in:
8
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
9
Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian
;
Anderl, Eva M.
;
Wangenheim, Florian von
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
Saved in:
10
Appell an das Gewissen
Gröne, Nicole
;
Wangenheim, Florian von
;
Rothstock, Karin
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
3
,
pp. 10-12
Persistent link: https://www.econbiz.de/10009513749
Saved in:
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