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Internet marketing
Electronic Commerce
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Brand management
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Business start-up
3
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3
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Kollmann, Tobias
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Suckow, Christina
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Peschl, Anika
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Contemporary research in e-branding
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Die Besonderheiten des Gründungsmarketings für Internet-Unternehmen
Kollmann, Tobias
;
Suckow, Christina
;
Peschl, Anika
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 155-176)
.
2015
Persistent link: https://www.econbiz.de/10010531083
Saved in:
2
Influencing user attitudes by managing online brand communication in e-shops
Kollmann, Tobias
;
Suckow, Christina
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10009514753
Saved in:
3
The naming of corporate e-brands
Kollmann, Tobias
;
Suckow, Christina
- In:
Contemporary research in e-branding
,
(pp. 48-60)
.
2009
Persistent link: https://www.econbiz.de/10003778166
Saved in:
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