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~subject:"Internet marketing"
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Internet marketing
Intangibility
27
Intangible assets
16
Immaterielle Werte
15
intangibility
15
Consumer behaviour
9
Konsumentenverhalten
8
Immaterielle Güter
6
Intangible goods
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Marketing
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Services marketing
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Unternehmenserfolg
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Brand management
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Business start-up
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Capital structure
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Kapitalstruktur
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Markenführung
3
Measurement
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Multinationales Unternehmen
3
Online retailing
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Online-Handel
3
Online-Marketing
3
Risiko
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Service quality
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Transnational corporation
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Unternehmensgründung
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capital structure
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Backstage visibility
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Brand
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Classification
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Coronavirus
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Costs
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Culture
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Data protection
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Data security
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Datenschutz
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Dienstleistungsqualität
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Kim, Youngsoo
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Krishnan, Ramayya
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Laroche, Michel
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Mazaheri, Ebrahim
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Richard, Marie Odile
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Tifferet, Sigal
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Ueltschy, Linda C.
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Journal of business research : JBR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The service industries journal
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ECONIS (ZBW)
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On product-level uncertainty and online purchase behavior : an empirical analysis
Kim, Youngsoo
;
Krishnan, Ramayya
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2449-2467
Persistent link: https://www.econbiz.de/10011386180
Saved in:
2
The influence of culture, emotions,
intangibility
, and atmospheric cues on online behavior
Mazaheri, Ebrahim
;
Richard, Marie Odile
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 253-259
Persistent link: https://www.econbiz.de/10010245282
Saved in:
3
Promoting service brands via the internet
Vilnai-Yavetz, Iris
;
Tifferet, Sigal
- In:
The service industries journal
33
(
2013
)
15/16
,
pp. 1544-1563
Persistent link: https://www.econbiz.de/10010229412
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