On product-level uncertainty and online purchase behavior : an empirical analysis
Youngsoo Kim; Ramayya Krishnan
| Year of publication: |
2015
|
|---|---|
| Authors: | Kim, Youngsoo ; Krishnan, Ramayya |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 10, p. 2449-2467
|
| Subject: | product-level uncertainty | intangibility level | online shopping experience | reputation transfer | digitized video commercial | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Risiko | Risk | Reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011386180