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Internet marketing
OR in marketing
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European journal of operational research : EJOR
5
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ECONIS (ZBW)
5
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Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
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2
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
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3
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
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4
Keyword portfolio optimization in paid search advertising
Symitsi, Efthymia
;
Markellos, Raphaēl N.
;
Mantrala, …
- In:
European journal of operational research : EJOR
303
(
2022
)
2
,
pp. 767-778
Persistent link: https://www.econbiz.de/10013364031
Saved in:
5
Optimizing online recurring promotions for dual-channel retailers : segmented markets with multiple objectives
Jiang, Yuanchun
;
Liu, Yezheng
;
Shang, Jennifer
; …
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 612-627
Persistent link: https://www.econbiz.de/10011812537
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