Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Zhifeng Qian, Steven James Day, Joshua Ignatius, Lalitha Dhamotharan, Junwu Chai
| Year of publication: |
2024
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|---|---|
| Authors: | Qian, Zhifeng ; Day, Steven James ; Ignatius, Joshua ; Dhamotharan, Lalitha ; Chai, Junwu |
| Published in: |
European journal of operational research : EJOR. - Amsterdam [u.a.] : Elsevier, ISSN 0377-2217, ZDB-ID 1501061-2. - Vol. 313.2024, 2 (1.3.), p. 565-586
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| Subject: | Advertising spillover | Cooperative advertising | OR in marketing | Remanufacturing | Werbung | Advertising | Spillover-Effekt | Spillover effect | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Wettbewerb | Competition | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2023.08.045 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014456614