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Search: subject:"Process Models"
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Internet marketing
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International journal of electronic marketing and retailing : IJEMR
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Journal of advertising research
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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ECONIS (ZBW)
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Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
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2
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
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3
A dual-step and dual-process model of advertising effects : implications for reducing the negative impact of advertising on Children's consumption behaviour
Büttner, Oliver B.
;
Florack, Arnd
;
Serfas, Benjamin G.
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10010479079
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