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~subject:"Internet marketing"
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Search: subject_exact:"Internet-Netzwerk"
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Internet marketing
Social Web
20,174
Social web
20,174
Online-Marketing
5,680
Consumer behaviour
4,532
Konsumentenverhalten
4,532
Soziales Netzwerk
2,314
Social network
2,214
Viral marketing
2,163
Virales Marketing
2,162
Beziehungsmarketing
1,977
Relationship marketing
1,977
Electronic Commerce
1,786
Brand management
1,743
Markenführung
1,743
E-commerce
1,737
Social media
1,697
social media
1,631
Online retailing
1,400
Online-Handel
1,400
Digitalisierung
1,399
Digitization
1,375
Internet
1,286
Markenimage
970
Brand image
965
Web 2.0 technologies
931
Web 2.0-Technologien
929
Digital platform
847
Digitale Plattform
844
Customer integration
839
Kundenintegration
839
Öffentlichkeitsarbeit
787
Public relations
772
Wissensmanagement
743
Knowledge management
735
Deutschland
697
Germany
684
Marketingmanagement
657
Marketing management
652
Social relations
647
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1,159
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6
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93
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93
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79
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67
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63
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59
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57
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57
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51
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5,345
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279
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Dwivedi, Yogesh Kumar
15
Law, Chun Hung Roberts
14
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Harrigan, Paul
12
Ozuem, Wilson
12
Hajli, Nick
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Bigné Alcañiz, J. Enrique
10
Hollebeek, Linda D.
10
Kreutzer, Ralf T.
10
Martínez-López, Francisco J.
10
Stephen, Andrew T.
10
Choi, Yung Kyun
9
Kumar, Vikas
9
Schivinski, Bruno
9
Tan, Yong
9
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Moe, Wendy W.
8
Scott, David Meerman
8
Seo, Yuri
8
Skiera, Bernd
8
Thaichon, Park
8
Yoon, Sukki
8
Bilgihan, Anil
7
Constantinides, Efthymios
7
Gretzel, Ulrike
7
Grewal, Dhruv
7
Haenlein, Michael
7
Hoffman, Donna L.
7
Hong, Yili
7
Kim, Juran
7
Ko, Eunju
7
Michaelidou, Nina
7
Milne, George R.
7
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Springer Fachmedien Wiesbaden
16
IGI Global
10
Nomos Verlagsgesellschaft
3
Springer Gabler <Firma>
3
Books on Demand GmbH <Norderstedt>
2
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Information Resources Management Association
2
MITP Verlags-GmbH & Co. KG
2
National Bureau of Economic Research
2
Springer International Publishing
2
Universität Bremen
2
Universität Mannheim
2
Wiley-VCH
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Bundesanzeiger Verlag
1
Bundesverband Digitale Wirtschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Haufe-Lexware GmbH & Co. KG
1
Herbert Utz Verlag
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
ICEC <15, 2013, Turku>
1
IFLA General Conference
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Business Intelligence and Modelling <9., 2021, Athen>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
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Published in...
All
Journal of business research : JBR
187
International journal of internet marketing and advertising : IJIMA
108
Journal of retailing and consumer services
93
International journal of advertising : the review of marketing communications
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
47
International journal of hospitality management
45
Business horizons
44
Information systems research : ISR
44
The journal of product & brand management
43
Journal of management information systems : JMIS
42
Cogent business & management
40
Journal of internet commerce
40
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
Journal of strategic marketing
31
Journal of marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of business information systems : IJBIS
29
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
SpringerLink / Bücher
27
Springer eBook Collection
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Psychology & marketing
23
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ECONIS (ZBW)
5,628
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5541
Von eTourismus zu Travel 2.0 - IKT-Innovationen im Wechselspiel mit touristischen Trends
Lassnig, Markus
- In:
HMD : Praxis der Wirtschaftsinformatik
46
(
2009
)
270
,
pp. 6-18
Persistent link: https://www.econbiz.de/10003911171
Saved in:
5542
Webmarketing in der Hotellerie : Nutzung und Erfolgsfaktoren für den Einsatz
Reisenzahn, Thomas
- In:
HMD : Praxis der Wirtschaftsinformatik
46
(
2009
)
270
,
pp. 29-36
Persistent link: https://www.econbiz.de/10003911174
Saved in:
5543
Leitfaden E-Mail-Marketing 2.0 : [E-Mailings, Newsletter und Kampagnen professionell gestalten]
Schwarz, Torsten
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10008938982
Saved in:
5544
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly ; [rev. and updated with new sections on so...
Scott, David Meerman
-
2009
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10003747680
Saved in:
5545
The nature of marketing : marketing to the swarm as well as the herd
Brymer, Chuck
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003719649
Saved in:
5546
Marketing to the social web : how digital customer communities build your business
Weber, Larry
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003777510
Saved in:
5547
E-branding the consumer for cultural presence in virtual communities
Pennington, Robert
- In:
Contemporary research in e-branding
,
(pp. 161-175)
.
2009
Persistent link: https://www.econbiz.de/10003778180
Saved in:
5548
Competing on web analytics
Peterson, Eric T.
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
3
,
pp. 214-222
Persistent link: https://www.econbiz.de/10003821702
Saved in:
5549
MySpace marketing : creating a social network to boom your business
Percival, Sean
-
2009
Persistent link: https://www.econbiz.de/10003678267
Saved in:
5550
Sequential bias in online product reviews
Kapoor, Gaurav
;
Piramuthu, Selwyn
- In:
Journal of organizational computing and electronic commerce
19
(
2009
)
2
,
pp. 85-95
Persistent link: https://www.econbiz.de/10003845384
Saved in:
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