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Internet of things
Consumer behaviour
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Consumer experience
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consumer experience
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26
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Customer satisfaction
20
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Markenimage
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Online-Handel
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Halibas, Alrence Santiago
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of retailing and consumer services
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Artificial intelligence is the magic wand making customer-centric a reality! : an investigation into the relationship between consumer purchase intention and consumer engagement th...
Bilal, Muhammad
;
Zhang, Yunfeng
;
Cai, Shukai
;
Akram, Umair
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462292
Saved in:
2
Automation assemblages in the Internet of Things : discovering qualitative practices at the boundaries of quantitative change
Novak, Thomas P.
;
Hoffman, Donna L.
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 811-837
Persistent link: https://www.econbiz.de/10013542027
Saved in:
3
Internet of things support for marketing activities
Taylor, Mark
;
Reilly, Denis
;
Wren, Chris
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10012202800
Saved in:
4
Relationship journeys in the internet of things : a new framework for understanding interactions between consumers and smart objects
Novak, Thomas P.
;
Hoffman, Donna L.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 216-237
Persistent link: https://www.econbiz.de/10012022565
Saved in:
5
Consumer and object experience in the internet of things : an assemblage theory approach
Hoffman, Donna L.
;
Novak, Thomas P.
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1178-1204
Persistent link: https://www.econbiz.de/10011844166
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