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~subject:"Investitionsrechnung"
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Investitionsrechnung
Produkt neues Produkt
33
Marktforschung
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Werbung
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Gottlieb, Morris J.
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Roshwalb, Irving
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New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago]
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ECONIS (ZBW)
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The "present value" concept in evaluating new products
Gottlieb, Morris J.
;
Roshwalb, Irving
- In:
New ideas for successful marketing : [National …
,
(pp. 387-400)
.
1966
Persistent link: https://www.econbiz.de/10003562381
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