The "present value" concept in evaluating new products
Morris J. Gottlieb; Irving Roshwalb
| Year of publication: |
1966
|
|---|---|
| Authors: | Gottlieb, Morris J. ; Roshwalb, Irving |
| Published in: |
New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago] ; 49. - Chicago, Ill. : AMA. - 1966, p. 387-400
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| Subject: | Investitionsrechnung | Produkt neues Produkt |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003562381