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~subject:"Investment bank"
~subject:"Sales promotion"
~type:"article"
~type_genre:"Case study"
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Search: subject_exact:"Signaling model"
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Investment bank
Sales promotion
Signalling
7
Internet marketing
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Verkaufsförderung
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2005
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Melnik, Mikhail I.
2
Richardson, Paul
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Tompkins, Dan
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Harris, Randall D.
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Sherman, W. Scott
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Journal of promotion management : JPM
2
SAM advanced management journal : amj
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ECONIS (ZBW)
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Calling corporate "audibles" : changing signals in response to environmental jolts
Sherman, W. Scott
;
Harris, Randall D.
- In:
SAM advanced management journal : amj
81
(
2016
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10011459370
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2
Does it pay to promote on eBay?
Melnik, Mikhail I.
;
Richardson, Paul
;
Tompkins, Dan
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10009422501
Saved in:
3
How seller and product characteristics impact promotion on eBay
Melnik, Mikhail I.
;
Richardson, Paul
;
Tompkins, Dan
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 426-437
Persistent link: https://www.econbiz.de/10009422504
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