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Islamisch
Brand image
3
Brand management
3
Islamic
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Markenführung
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Markenimage
3
Religion
3
Consumer behaviour
2
Islam
2
Islamic branding
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Konsumentenverhalten
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Religious beliefs
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Islamic countries
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Islamic sport branding
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Islamische Staaten
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Literature review
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Marketing
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Marketing management
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Marketingmanagement
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Muslim consumers
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Muslim market
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Muslime
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Muslims
1
Professional sports
1
Profisport
1
Religion-compliant product adoption
1
Sport
1
Sportmarketing
1
Sports
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Sports marketing
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brand personality
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new religion-compliant product adoption
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religious branding
1
sport brand personality scale
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sport marketing
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Al-Hajla, Ali Homaid
3
Bang, Nguyen
2
Jayawardhena, Chanaka
2
Ezlika Ghazali
1
Melewar, T. C.
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Mutum, Dilip S.
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Telewar, T. C.
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International journal of islamic marketing and branding
1
Journal of global marketing
1
The marketing review
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ECONIS (ZBW)
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Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
2
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
3
Brand management in religious markets : the brand personality dimensionality of Islamic professional sports
Al-Hajla, Ali Homaid
- In:
International journal of islamic marketing and branding
2
(
2017
)
3
,
pp. 180-199
Persistent link: https://www.econbiz.de/10011858349
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