Brand management in religious markets : the brand personality dimensionality of Islamic professional sports
Ali Homaid Al-Hajla
| Year of publication: |
2017
|
|---|---|
| Authors: | Al-Hajla, Ali Homaid |
| Published in: |
International journal of islamic marketing and branding. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2055-0944, ZDB-ID 2848397-2. - Vol. 2.2017, 3, p. 180-199
|
| Subject: | sport marketing | Islamic sport branding | sport brand personality scale | religious branding | Markenführung | Brand management | Sportmarketing | Sports marketing | Religion | Markenimage | Brand image | Profisport | Professional sports | Islamisch | Islamic | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011858349