Lindenmeier, Jörg; Arnold, Christian; Zogaj, Adnan; … - In: International Review on Public and Nonprofit Marketing 18 (2021) 4, pp. 575-597
This study aims to analyze the effects of ideal and actual self-congruence and functional congruence on the volunteering intentions of university students. The empirical analysis is based on a sample of 735 students from universities in southwestern Germany. The current paper shows that...