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~subject:"Japan"
~subject:"Transnational corporation"
~type_genre:"Case study"
~type_genre:"Guidebook"
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Search: subject_exact:"Internationaler Absatz"
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Japan
Transnational corporation
International marketing
143
Internationales Marketing
143
Deutschland
29
Multinationales Unternehmen
28
Germany
26
Brand management
19
Markenführung
19
Marketingmanagement
18
Globalisierung
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Article in journal
344
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344
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109
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109
Graue Literatur
82
Non-commercial literature
82
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65
Thesis
59
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41
Sammelwerk
41
Arbeitspapier
34
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34
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34
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34
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30
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18
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11
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7
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Amtsdruckschrift
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Zentes, Joachim
4
Aktas, Ramazan
2
Buckley, Peter J.
2
Genis-Gruber, Ahu
2
Hefter, Katharina
2
Horn, Sierk
2
Schmid, Stefan
2
Aaker, David A.
1
Aggarwal, Praveen
1
Amis, John
1
Baumgartner, Günter
1
Calpéna, Stéphane
1
Cerne, Annette
1
Cruz-Fernández, Paul A. de la
1
Czinkota, Michael R.
1
Das, Gurcharan
1
De Mente, Boye
1
Guérin, Laurent
1
Hibino, Shōzō
1
Hinner, Michael B.
1
Jones, Geoffrey
1
Lazrak, Kaoutar
1
Le Yaouanq, Yves
1
Lockau, Ina
1
Maamoun, Ahmed
1
Magee, David
1
McGregor, Lyn
1
Niederländer, Frank
1
Noguchi, Kōichirō
1
Plenert, Gerhard Johannes
1
Potocki, James
1
Ronkainen, Ilkka A.
1
Rülke, Tessa
1
Silk, Michael L.
1
Sudo, Akihito
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Swoboda, Bernhard
1
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1
Vadhanasindhu, Pakpachong
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Vandenberghe, Dirk
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Fundación CODESPA <Madrid>
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Institut zur Cooperation bei Entwicklungs-Projekten <Wien>
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Gabler-Lehrbuch
2
A Productivity Press book
1
ASEAN business case studies
1
Brands : interdisciplinary perspectives
1
Business, society and politics : multinationals in emerging markets
1
Case studies in Asian management
1
Cases on business and management in the MENA region : new trends and opportunities
1
Creative marketing for new product and new business development
1
Duisburger betriebswirtschaftliche Schriften
1
E-marketing ; Vol. 3
1
Enterprise & society : the international journal of business history
1
Event-Marketing : Trends und Entwicklungen
1
Freiberger Arbeitspapiere
1
Gabler Lehrbuch
1
Harvard business review : HBR
1
Harvard business review on emerging markets
1
Innovations in international business
1
Journal of business case studies
1
Libres opinions
1
Long range planning : LRP ; international journal of strategic management
1
Lund studies in economics and management
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben
1
The Harcourt College Publishers series in management
1
mir-Edition
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ECONIS (ZBW)
32
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1
Toyota's global marketing strategy : innovation through breakthrough thinking and Kaizen
Hibino, Shōzō
;
Noguchi, Kōichirō
;
Plenert, Gerhard …
-
2018
Persistent link: https://www.econbiz.de/10011672065
Saved in:
2
Transnational organization and symbolic production : creating and managing a global brand
Amis, John
;
Silk, Michael L.
- In:
Brands : interdisciplinary perspectives
,
(pp. 119-144)
.
2015
Persistent link: https://www.econbiz.de/10010477898
Saved in:
3
Marketing the hearth : ornamental embroidery and the building of the multinational Singer Sewing Machine Company
Cruz-Fernández, Paul A. de la
- In:
Enterprise & society : the international journal of …
15
(
2014
)
3
,
pp. 442-471
Persistent link: https://www.econbiz.de/10010416193
Saved in:
4
Shiseido in China : when politics interferes with business
Lazrak, Kaoutar
- In:
Case studies in Asian management
,
(pp. 67-84)
.
2014
Persistent link: https://www.econbiz.de/10010235395
Saved in:
5
Zara : globale Mode zu lokalen Preisen
Schmid, Stefan
;
Hefter, Katharina
- In:
Strategien der Internationalisierung : Fallstudien und …
,
(pp. 229-243)
.
2013
Persistent link: https://www.econbiz.de/10009682306
Saved in:
6
Path to success : innovative managerial approach
Genis-Gruber, Ahu
;
Aktas, Ramazan
-
2012
Persistent link: https://www.econbiz.de/10009575097
Saved in:
7
Les grandes entreprises et la base de la pyramide : cinq histoires françaises
Calpéna, Stéphane
;
Guérin, Laurent
;
Le Yaouanq, Yves
-
2012
Persistent link: https://www.econbiz.de/10009660252
Saved in:
8
Japanese multinational enterprises in China : successful adaptation of marketing strateagies
Buckley, Peter J.
;
Horn, Sierk
- In:
Innovations in international business
,
(pp. 358-385)
.
2012
Persistent link: https://www.econbiz.de/10009634255
Saved in:
9
The growth opportunity that lies next door
Jones, Geoffrey
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 141-145
Persistent link: https://www.econbiz.de/10009568112
Saved in:
10
Market communication as socio-political activity in emerging markets
Cerne, Annette
- In:
Business, society and politics : multinationals in …
,
(pp. 85-103)
.
2012
Persistent link: https://www.econbiz.de/10009685166
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