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~subject:"Johnson-Neyman technique"
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Johnson-Neyman technique
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Bai, Billy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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A novel method for detecting careless respondents in survey data : floodlight detection of careless respondents
Dogan, Volkan
- In:
Journal of marketing analytics : JMA
6
(
2018
)
3
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011951082
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Dress for success : the effect of exhibitors' dress conformity and self-construal on attendees' approach behavior
Sun, Jie
;
Choi, Choongbeom
;
Bai, Billy
- In:
Journal of travel and tourism marketing
35
(
2018
)
6
,
pp. 706-714
Persistent link: https://www.econbiz.de/10011918073
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A clearer spotlight on spotlight : understanding, conducting and reporting
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
3
,
pp. 315-324
Persistent link: https://www.econbiz.de/10011531080
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