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~subject:"Körpergewicht"
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Search: subject_exact:"Werbekampagne"
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Körpergewicht
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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1
Big food : critical perspectives on the global growth of the food and beverage industry
Williams, Simon N.
(
ed.
);
Nestle, Marion
(
ed.
)
-
2017
-
First issued in paperback
Persistent link: https://www.econbiz.de/10011787500
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2
Effects of slim and heavy advertising models on appearence, self-esteem and product evaluations
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Current insights and future trends : [extended versions …
,
(pp. 29-42)
.
2012
Persistent link: https://www.econbiz.de/10009748179
Saved in:
3
Are nutrient-content claims always effective? : match-up effects between product type and claim type in food advertising
Choi, Hojoon
;
Paek, Hye-jin
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 421-443
Persistent link: https://www.econbiz.de/10009744448
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