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KMU
Marketing management
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Marketingmanagement
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Theorie
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Theory
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India
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Indien
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Beziehungsmarketing
6
Estimation
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Private consumption
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Privater Konsum
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Welt
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World
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SME
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Australien
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Customer satisfaction
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Einkommensverteilung
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Kundenzufriedenheit
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Consumer behaviour
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English
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Lancaster, Geoffrey
5
Day, John
2
Reynolds, Paul
2
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Macquarie University / Department of Economics
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Macquarie economics research papers
3
Macquarie business research papers
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ECONIS (ZBW)
5
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1
The importance of correctly defining entrepreneurship when studying marketing in the context of SMEs
Lancaster, Geoffrey
;
Day, John
;
Reynolds, Paul
-
2001
Persistent link: https://www.econbiz.de/10001622666
Saved in:
2
Understanding the relationship between small & medium enterprises (SMEs) and their advisers and counsellors : an application of the divergent/convergent paradox in respective think...
Lancaster, Geoffrey
;
Day, John
;
Reynolds, Paul
-
2001
Persistent link: https://www.econbiz.de/10001622676
Saved in:
3
An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000983872
Saved in:
4
Towards a new methodology for strategic marketing planning in SMEs
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000989070
Saved in:
5
An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000659243
Saved in:
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