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~subject:"Kaufentscheidung"
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Search: subject_exact:"Emotionale Werbung"
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Kaufentscheidung
Emotionale Werbung
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Emotional branding
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Consumer behaviour
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Werbewirkung
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Advertising effects
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Werbepsychologie
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Journal of managerial issues : JMI
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Recht, Wirtschaft, Steuern
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Multisensorisches Marketing in der Lebensmittelbranche: theoretische Grundlagen und Anwendungsbeispiele
Au, Sebastian
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2014
Persistent link: https://www.econbiz.de/10010503079
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More to form than meets the eye? : the impact of form and functional design on attitude towards new products
Lee, Sangwon
;
Pillai, Rajani Ganesh
- In:
Journal of managerial issues : JMI
25
(
2013
)
4
,
pp. 345-359
Persistent link: https://www.econbiz.de/10010358084
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