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~subject:"Kognition"
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Search: subject_exact:"Plakatwerbung"
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Kognition
Außenwerbung
65
Outdoor advertising
65
Advertising effects
29
Werbewirkung
29
Werbung
17
Advertising
14
Online-Marketing
11
Internet marketing
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Consumer behaviour
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Deutschland
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Konsumentenverhalten
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Germany
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Perception
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Plakatwerbung
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Wahrnehmung
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Estimation
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Interactive media
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Interaktive Medien
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Marketing management
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Marketingmanagement
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Schätzung
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Experiment
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Target group
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USA
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United States
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Zielgruppe
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outdoor advertising
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Bibliometrics
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Bibliometrie
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Einzelhandel
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France
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Frankreich
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Human-machine system
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Mensch-Maschine-System
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Retail trade
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Sport
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Theorie
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Theory
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billboards
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out-of-home advertising
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Baack, Daniel W.
1
Fortenberry Jr., John L.
1
MacGoldrick, Peter J.
1
Till, Brian
1
Wilson, Rick T.
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International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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2
Receptiveness of Black Americans to outdoor advertising
Fortenberry Jr., John L.
;
MacGoldrick, Peter J.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 586-593
Persistent link: https://www.econbiz.de/10008988785
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