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~subject:"Kollaborative Filterung"
~subject:"Viral marketing"
~subject:"Virales Marketing"
~type_genre:"Lehrbuch"
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Digitales Empfehlungsmarketing : Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
Lis, Bettina
;
Korchmar, Simon
-
2013
Persistent link: https://www.econbiz.de/10009706295
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Empfehlungssysteme : Recommender Systems ; Grundlagen, Konzepte und Lösungen
Klahold, André
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2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003726713
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