Digitales Empfehlungsmarketing : Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
Bettina Lis; Simon Korchmar
| Year of publication: |
2013
|
|---|---|
| Authors: | Lis, Bettina ; Korchmar, Simon |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Virales Marketing | Viral marketing | Personalisierung | Personalization | Beziehungsmarketing | Relationship marketing | Unternehmen | Online-Marketing | Kundenmanagement | Produktempfehlung | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | VI, 83 S. 131 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| ISBN: | 3-658-01007-X ; 978-3-658-01007-2 ; 978-3-658-01008-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009706295