Duong Luu Thi Thuy; Nguyen Thi Uyen; Quyen Vo Hanh; … - In: Cogent business & management 11 (2024) 1, pp. 1-19
This study explores the factors that influence Vietnamese mobile banking users’ word-of-mouth behavior and sheds light on the impact of customer satisfaction, system quality, and individual performance. The data collected from 297 customers was analyzed through Smart PLS 4.0 utilization. The...