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~subject:"Konsumentenverhalten"
~subject:"Macroeconomic performance"
~type_genre:"Book section"
~type_genre:"Collection of articles written by one author"
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Konsumentenverhalten
Macroeconomic performance
Cultural identity
731
Kulturelle Identität
730
Welt
106
World
106
Cross-cultural management
92
Interkulturelles Management
92
Comparison
72
Vergleich
72
Consumer behaviour
70
Corporate culture
69
Unternehmenskultur
69
Multinationales Unternehmen
64
Transnational corporation
64
Globalisierung
62
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62
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61
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61
Soziale Werte
61
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59
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56
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56
Culture
50
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50
International marketing
43
Internationales Marketing
43
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42
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42
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41
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41
National culture
38
Nationalkultur
38
Cross-cultural relations
28
Interkulturelle Beziehungen
28
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24
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24
Economic culture
23
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23
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68
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Belk, Russell W.
3
Asmat Nizam Abdul Talib
2
Brandt, Corine van den
2
Hendriks, Berna
2
Laroche, Michel
2
Norhayati Zakaria
2
Sanderse, Wouter
2
Torelli, Carlos J.
2
Wan Nurisma Ayu Wan Ismail
2
Abusedou, Heba
1
Ackerman, David
1
Adhikari, Atanu
1
Alaoui, Adnane
1
Allman, Helena F.
1
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1
Andronikidis, Andreas I.
1
Arnould, Eric J.
1
Arya, Parmatam Parkash
1
Askegaard, Søren
1
Aulōnitēs, Geōrgios I.
1
Basile, Gianpaolo
1
Bednall, David H. B.
1
Capolupo, Nicola
1
Cardiah, T.
1
Chang, En Chi
1
Chapa, Sindy
1
Chen, Haipeng
1
Chiu, Chi-yue
1
Ciburiene, Jadvyga
1
Craig, C. S.
1
Cui, Annie Peng
1
Dakroury, Aliaa
1
Danbury, Annie
1
Devinney, Timothy Michael
1
Dietrich, Peter
1
Dobrenova, Fanny
1
Douglas, Susan P.
1
Eckhardt, Giana
1
Fox, Carly
1
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Global consumer behavior
10
Cross-cultural and critical perspectives on brands
6
Analyzing the cultural diversity of consumers in the global marketplace
2
Consumption culture in Europe : insight into the beverage industry
2
Handbook of Islamic marketing
2
Handbook of contemporary marketing in China : theories and practices
2
Handbook of research on international advertising
2
Handbook on cross-cultural marketing
2
Transcultural marketing for incremental and radical innovation
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advertising in developing and emerging countries : the economic, political and social context
1
Beyond Hofstede : culture frameworks for global marketing and management
1
Branding and sustainable competitive advantage : building virtual presence
1
Brands and brand management : contemporary research perspectives
1
Conference proceedings Trends in Business Communication 2020
1
Critical perspectives on diversity, equity, and inclusion in marketing
1
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Cross-cultural exposure and connections : intercultural learning for global citizenship
1
Emerging research on Islamic marketing and tourism in the global economy
1
Ethics and morality in consumption : interdisciplinary perspectives
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Global cases on hospitality industry
1
Global marketing strategies for the promotion of luxury goods
1
Global observations of the influence of culture on consumer buying behavior
1
Handbook of brand relationships
1
Handbook of developments in consumer behaviour
1
Handbook of doing business in South East Europe
1
Handbook of research on ethnic and intra-cultural marketing
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
International marketing ; Vol. I
1
International marketing ; Vol. IV
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Internationalisierung von Vertrieb und Handel
1
Interpretive consumer research : paradigms, methodologies & applications
1
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
1
Luxury marketing : a challenge for theory and practice
1
Marketing and multicultural diversity
1
Marketing in the new global order : challenges and opportunities
1
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ECONIS (ZBW)
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Towards understanding how Nigerian fashion brands influence customer purchasing behaviour : a case study of Nigerian fashion brands
Joseph, Damilola
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 163-188)
.
2023
Persistent link: https://www.econbiz.de/10013543391
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2
Hispanic (or Latinx) identification, consumption and acculturation
Torres, Luis E.
;
Hartley, Phillip
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 160-169)
.
2022
Persistent link: https://www.econbiz.de/10013502449
Saved in:
3
Marketing : cultural identity implications and inclusion concept
Opute, Abdullah Promise
;
Jawad, Caroline
;
Jiang, Xi
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 61-74)
.
2022
Persistent link: https://www.econbiz.de/10013382187
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4
User experience in cross-cultural contexts
Lachner, Florian
-
2019
Persistent link: https://www.econbiz.de/10012049347
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5
The effect of culture on sustainable consumer behavior in Spain and Germany : a suggestion for a culturally sensitive communication management
Dietrich, Peter
;
Kronas, Simona
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 19-43)
.
2021
Persistent link: https://www.econbiz.de/10012659135
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6
Evolving consumer choices across cultures
Vij, Priya
;
Arya, Parmatam Parkash
- In:
Cross-cultural exposure and connections : intercultural …
,
(pp. 127-149)
.
2021
Persistent link: https://www.econbiz.de/10012270517
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7
Sunda culture values at Sunda restaurant design in Bandung
Cardiah, T.
;
Wulandari, R.
;
Sarihati, T.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 267-270)
.
2020
Persistent link: https://www.econbiz.de/10012226465
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8
Trust and cultural preferences of global consumers for Airbnb patronage : a qualitative study of MENA consumers
Abusedou, Heba
;
Norhayati Zakaria
- In:
Transcending cultural frontiers : practices, …
,
(pp. 49-66)
.
2020
Persistent link: https://www.econbiz.de/10012256742
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9
Global luxury brands : researching cross-cultural differences in motivations to consume
Cui, Annie Peng
;
Nelson, Christopher A.
;
Yim, Alexis
- In:
Handbook on cross-cultural marketing
,
(pp. 104-114)
.
2020
Persistent link: https://www.econbiz.de/10013459476
Saved in:
10
Intra-national cultural differences in thinking styles and the importance of technological product attributes for brand perceptions
Hewett, Kelly
;
Allman, Helena F.
- In:
Handbook on cross-cultural marketing
,
(pp. 115-132)
.
2020
Persistent link: https://www.econbiz.de/10013459484
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