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~subject:"Konsumentenverhalten"
~subject:"Media usage"
~subject:"Werbewirkung"
~type:"article"
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Konsumentenverhalten
Media usage
Werbewirkung
Interactive media
316
Interaktive Medien
316
Internet marketing
66
Online-Marketing
66
Consumer behaviour
63
Social Web
54
Social web
54
Beziehungsmarketing
36
E-commerce
36
Electronic Commerce
36
Relationship marketing
36
Advertising effects
32
Internet
30
Online retailing
28
Online-Handel
28
USA
27
United States
27
Deutschland
25
Germany
25
Theorie
22
Theory
22
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21
Mediennutzung
18
Brand management
16
Customer satisfaction
16
Digital media
16
Digitale Medien
16
Kundenzufriedenheit
16
Markenführung
16
Virtual reality
15
Virtuelle Realität
15
E-Learning
14
E-learning
14
Marketing management
14
Marketingmanagement
14
Multimedia
13
Social relations
13
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86
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Bellman, Steven
3
Cauberghe, Verolien
3
Pelsmacker, Patrick de
3
Coffey, Amy Jo
2
Esch, Franz-Rudolf
2
Jiang, Zhenhui
2
Kiss, Greg
2
Varan, Duane
2
Ahmed, Rizwan Raheem
1
Ahn, Taesoo
1
Albrecht, Carmen-Maria
1
Amirkhanpour, Monaliz
1
Antheunis, Marjolijn L.
1
Arghashi, Vahideh
1
Arora, Taanika
1
Asdemir, Kursad
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Azar, Salim L.
1
Bandyopadhyay, Subhajyoti
1
Baron, Shawn D.
1
Belliger, Andréa
1
Benbasat, Izak
1
Blankson, Charles
1
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1
Bornemann, Torsten
1
Botzenhardt, Achim Harald
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1
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1
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1
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1
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1
Cauberghe, Veroline
1
Cesar, Pablo
1
Chan, Kimmy Wa
1
Chang, Ying
1
Chen, Lily Shui-lien
1
Cheng, Hsing K.
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Journal of retailing and consumer services
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of electronic commerce : IJEC
5
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
3
Digital advertising : theory and research
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of management information systems : JMIS
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
2
The journal of services marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Breaking new ground in theory and practice
1
Economics and the Internet : proceedings from the Third Berlin Internet Economics Workshop ; Berlin, June 2000
1
Electronic commerce : Grundlagen und Perspektiven
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Grenzmanagement
1
Hauswirtschaft und Wissenschaft : europäische Zeitschrift für Haushaltsökonomie, Haushaltstechnik und Sozialmanagement : Jahrbuch des ... Jahrgangs ...
1
Health economics review
1
Information communication technologies and emerging business strategies
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
International advertising and communication : current insights and empirical findings
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economics and business research : IJEBR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
Internet advertising : theory and research
1
JMM : the international journal on media management
1
Journal of business & economics research
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
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1
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
2
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
3
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
4
Utilitarian motivations to engage with travel websites : an interactive technology adoption model
Camilleri, Mark Anthony
;
Kozak, Metin
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10013542906
Saved in:
5
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
Saved in:
6
Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh
;
Yuksel, Cenk Arsun
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
Saved in:
7
Effect of WeChat interaction on brand evaluation : a moderated mediation model of para-social interaction and affiliative tendency
Zhang, Chubing
;
Zhang, Zhuo-Ping
;
Chang, Ying
;
Li, Tian-Ge
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209550
Saved in:
8
A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
9
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
10
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
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