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~subject:"Konsumentenverhalten"
~subject:"Social Web"
~subject:"Veranstaltung"
~type_genre:"Book section"
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Konsumentenverhalten
Social Web
Veranstaltung
Event marketing
367
Event-Marketing
367
Deutschland
84
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84
Brand management
48
Markenführung
48
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40
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Tourism marketing
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Gastronomie
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Restaurant industry
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Weinbau
14
Wine industry
14
Beziehungsmarketing
13
Relationship marketing
13
Dienstleistungsmarketing
12
Services marketing
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Olberding, Julie Cencula
7
Drengner, Jan
6
Jahn, Steffen
5
Zanger, Cornelia
4
Bauer, Hans H.
3
Ermer, Beatrice
3
Kirchgeorg, Manfred
3
Bruhn, Manfred
2
Bryant, Melchior D.
2
Bär, Sören
2
Colley, Marcel
2
Große-Leege, Dirk
2
Hartmann, Dagobert
2
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2
Opaschowski, Horst W.
2
Winnen, Lothar
2
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2
Arora, Shruti
1
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1
Bartl, Christopher
1
Baumgartner, Ekkehart
1
Baños-Pino, José
1
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1
Botzenhardt, Achim
1
Carbone, Lewis P.
1
Catherine, S.
1
Choudhury, Rashmiranjan
1
Cobb, Steven A.
1
Cramer, Peter
1
Curth, Susanne
1
Dennis, Charles
1
Dillon, Katie
1
Dorriere, Kyle
1
Dölling, Steffen
1
Dülgeroğlu, İsmail
1
Einhorn, Isabelle
1
Elste, Ina
1
Engelhardt, Liz
1
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1
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Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Customer Experience : Forum Dienstleistungsmanagement
7
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
4
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
3
Erlebnis- und Konsumwelten
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
Event tourism in Asian countries : challenges and prospects
3
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
3
Event-Marketing : Trends und Entwicklungen
2
Events und Sport : Stand und Perspektiven der Eventforschung
2
Handbook on brand and experience management
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Memorable customer experiences : a research anthology
2
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
2
Stand und Perspektiven der Eventforschung
2
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
2
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Economics through sports
1
Enhancing knowledge development in marketing ; Vol. 21
1
Eventmarketing : Grundlagen und Erfolgsbeispiele
1
Events und Erlebnis : Stand und Perspektiven der Eventforschung
1
Fashion branding and communication : core strategies of European luxury brands
1
Flagship marketing : concepts and places
1
Global strategic management in the service industry : a perspective of the new era
1
Globales Handelsmanagement : Voraussetzungen - Strategien - Beispiele
1
Handbook of business and finance : multinational companies, venture capital and non-profit organizations
1
Interdisciplinary public finance, business and economics studies ; Volume 6
1
International advertising and communication : current insights and empirical findings
1
Managing and developing communities, festivals and events
1
Marketing in the cyber era : strategies and emerging trends
1
New perspectives on critical marketing and consumer society
1
Omnichannel approach to co-creating customer experiences through metaverse platforms
1
Research methods in service innovation
1
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
1
Successful social media and ecommerce strategies in the wine industry
1
The behavioral enterprise
1
The business of events management
1
Tourismusforschung in Nordrhein-Westfalen : Ergebnisse, Projekte, Perspektiven
1
Trends im Handel : Analysen und Fakten zur aktuellen Situation im Handel
1
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ECONIS (ZBW)
76
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An epitome shift in consumer experience : the impact of metaverse on the retail sector
Kiruthiga, V.
;
Catherine, S.
- In:
Omnichannel approach to co-creating customer …
,
(pp. 77-86)
.
2024
Persistent link: https://www.econbiz.de/10014531499
Saved in:
2
The importance of experiential marketing
Dülgeroğlu, İsmail
-
2023
Persistent link: https://www.econbiz.de/10014517822
Saved in:
3
Event tourism : prospects and trends
Sharma, Anukrati
;
Arora, Shruti
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 1-8)
.
2022
Persistent link: https://www.econbiz.de/10013479440
Saved in:
4
Events tourism in the eye of the Covid-19 storm : impacts and implications
Mohanty, Priyakrushna
;
Himanshi
;
Choudhury, Rashmiranjan
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 97-114)
.
2022
Persistent link: https://www.econbiz.de/10013479498
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5
Business tourism and economic impacts : evidence from the Malaysian business events industry
Kumar, Jeetesh
;
Kashif Hussain
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 115-137)
.
2022
Persistent link: https://www.econbiz.de/10013479509
Saved in:
6
The role of experiences in driving strategy in the 21st Century
Barry, Holly
;
Fenton, Pio
;
Leahy, Rose
- In:
Global strategic management in the service industry : a …
,
(pp. 175-188)
.
2022
Persistent link: https://www.econbiz.de/10014276928
Saved in:
7
Experiencing the experience economy
Flinn, Jenny
- In:
New perspectives on critical marketing and consumer society
,
(pp. 129-142)
.
2021
Persistent link: https://www.econbiz.de/10012498222
Saved in:
8
The Prada trend : brand building at the intersection of design, art, technology, and retail experience
Masé, Stefania
;
Silchenko, Ksenia
- In:
Fashion branding and communication : core strategies of …
,
(pp. 125-153)
.
2017
Persistent link: https://www.econbiz.de/10012267945
Saved in:
9
Special events with a social mission
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 3-9)
.
2017
Persistent link: https://www.econbiz.de/10011567450
Saved in:
10
Events in the era of social enterprise
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 10-18)
.
2017
Persistent link: https://www.econbiz.de/10011567543
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