The role of experiences in driving strategy in the 21st Century
Year of publication: |
2022
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Authors: | Barry, Holly ; Fenton, Pio ; Leahy, Rose |
Published in: |
Global strategic management in the service industry : a perspective of the new era. - Bingley : Emerald Publishing, ISBN 978-1-80117-082-6. - 2022, p. 175-188
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Subject: | experiences | experiential marketing | business experience | customer-centricity | brand differentiation | customer experience | Beziehungsmarketing | Relationship marketing | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Experiment |
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