Alfinito, Solange; Siqueira, Manoel Brod; Torres, Claudio V. - In: International review on public and non-profit marketing 13 (2016) 2, pp. 185-201
Portuguese using four Likert-type measurement scales (i.e., human values, social axioms, judgment and meaning, and HEI attributes …, through the Consumer Cultural Influence Model (CCIM), that considers subjective aspects of consumer behavior involving human … values, social axioms, judgment and meaning of product, and product attributes. Through a quantitative approach, participants …