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~subject:"Konsumentenverhalten"
~subject:"Veranstaltung"
~type_genre:"Book section"
~type_genre:"Thesis"
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Konsumentenverhalten
Veranstaltung
Event-Marketing
440
Event marketing
433
Deutschland
130
Germany
130
Brand management
60
Markenführung
60
Consumer behaviour
49
Theorie
44
Theory
44
Tourism industry
41
Tourismuswirtschaft
41
Marketing management
33
Marketingmanagement
33
Big event
31
Großveranstaltung
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Freizeitwirtschaft
27
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27
Sponsoring
24
Sponsorship
24
USA
24
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24
Werbewirkung
22
Advertising effects
21
Social Web
21
Social web
21
Sportveranstaltung
21
Emotion
20
Event
20
Erfolgsfaktor
19
Sport event
19
Tourism marketing
19
Tourismusmarketing
19
Beziehungsmarketing
17
Relationship marketing
17
Success factor
17
Brand image
15
Gastronomie
15
Markenimage
15
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Article
56
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16
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241
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56
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21
Collection of articles of several authors
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Sammelwerk
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1
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1
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1
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1
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1
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German
39
English
33
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All
Olberding, Julie Cencula
7
Drengner, Jan
5
Jahn, Steffen
4
Ermer, Beatrice
3
Kirchgeorg, Manfred
3
Olberding, Douglas
2
Opaschowski, Horst W.
2
Weihe, Kerstin
2
Arora, Shruti
1
Auer, Daniel
1
Barry, Holly
1
Bartl, Christopher
1
Bauer, Hans H.
1
Baumgartner, Ekkehart
1
Baños-Pino, José
1
Bendel, Carolin
1
Benkenstein, Martin
1
Botzenhardt, Achim
1
Bruhn, Manfred
1
Carbone, Lewis P.
1
Catherine, S.
1
Choudhury, Rashmiranjan
1
Cobb, Steven A.
1
Curth, Susanne
1
Dennis, Charles
1
Dillon, Katie
1
Dorriere, Kyle
1
Engelhardt, Liz
1
Fenton, Pio
1
Flinn, Jenny
1
Frambes, Patrick
1
Franke, Marie-Kristin
1
Furchheim, Pia
1
Gaus, Hansjörg
1
Georgi, Dominik
1
Giese, Andreas
1
Goan, Suzie
1
Gouthier, Matthias
1
Haberland, Miria Friederike
1
Hadwich, Karsten
1
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Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Customer Experience : Forum Dienstleistungsmanagement
7
Erlebnis- und Konsumwelten
3
Event tourism in Asian countries : challenges and prospects
3
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Handbook on brand and experience management
2
Memorable customer experiences : a research anthology
2
Stand und Perspektiven der Eventforschung
2
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
2
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Economics through sports
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Europäische Hochschulschriften / 5
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Eventmarketing : Grundlagen und Erfolgsbeispiele
1
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
1
Events und Sport : Stand und Perspektiven der Eventforschung
1
Fashion branding and communication : core strategies of European luxury brands
1
Flagship marketing : concepts and places
1
Forschungsberichte aus der Grazer Management-Werkstatt
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft: Forschungsgruppe Konsum und Verhalten
1
Gabler-Edition Wissenschaft
1
Global strategic management in the service industry : a perspective of the new era
1
Globales Handelsmanagement : Voraussetzungen - Strategien - Beispiele
1
Handbook of business and finance : multinational companies, venture capital and non-profit organizations
1
International advertising and communication : current insights and empirical findings
1
Konstanzer Schriften zur Rechtswissenschaft
1
Managing and developing communities, festivals and events
1
Markenkommunikation und Beziehungsmarketing
1
Marketing in the cyber era : strategies and emerging trends
1
New perspectives on critical marketing and consumer society
1
Omnichannel approach to co-creating customer experiences through metaverse platforms
1
Research
1
Research methods in service innovation
1
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
1
Schriftenreihe Schriften zur Sozialpsychologie
1
Schriftenreihe Studien zum Konsumentenverhalten
1
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ECONIS (ZBW)
72
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An epitome shift in consumer experience : the impact of metaverse on the retail sector
Kiruthiga, V.
;
Catherine, S.
- In:
Omnichannel approach to co-creating customer …
,
(pp. 77-86)
.
2024
Persistent link: https://www.econbiz.de/10014531499
Saved in:
2
Event tourism : prospects and trends
Sharma, Anukrati
;
Arora, Shruti
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 1-8)
.
2022
Persistent link: https://www.econbiz.de/10013479440
Saved in:
3
Events tourism in the eye of the Covid-19 storm : impacts and implications
Mohanty, Priyakrushna
;
Himanshi
;
Choudhury, Rashmiranjan
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 97-114)
.
2022
Persistent link: https://www.econbiz.de/10013479498
Saved in:
4
Business tourism and economic impacts : evidence from the Malaysian business events industry
Kumar, Jeetesh
;
Kashif Hussain
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 115-137)
.
2022
Persistent link: https://www.econbiz.de/10013479509
Saved in:
5
The role of experiences in driving strategy in the 21st Century
Barry, Holly
;
Fenton, Pio
;
Leahy, Rose
- In:
Global strategic management in the service industry : a …
,
(pp. 175-188)
.
2022
Persistent link: https://www.econbiz.de/10014276928
Saved in:
6
Experiencing the experience economy
Flinn, Jenny
- In:
New perspectives on critical marketing and consumer society
,
(pp. 129-142)
.
2021
Persistent link: https://www.econbiz.de/10012498222
Saved in:
7
Special events with a social mission
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 3-9)
.
2017
Persistent link: https://www.econbiz.de/10011567450
Saved in:
8
Events in the era of social enterprise
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 10-18)
.
2017
Persistent link: https://www.econbiz.de/10011567543
Saved in:
9
Successful start-up of a special event : laying the groundwork with market research and brand development
Olberding, Douglas
;
Jisha, Jay
- In:
Social enterprise and special events : market-based …
,
(pp. 19-34)
.
2017
Persistent link: https://www.econbiz.de/10011567638
Saved in:
10
Promoting events through cause marketing, social media, and "gamification"
Dillon, Katie
;
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 37-51)
.
2017
Persistent link: https://www.econbiz.de/10011567657
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