//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
~type_genre:"Accompanied by computer file"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Podcast advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Mobile Marketing
278
Mobile marketing
278
Consumer behaviour
157
Internet marketing
155
Online-Marketing
155
Mobile communications
152
Mobilkommunikation
152
Advertising effects
99
Werbewirkung
99
Advertising
96
Werbung
95
Mobile Business
93
Mobile business
93
Mobile phone
74
Mobiltelefon
74
mobile marketing
36
Innovation adoption
34
Innovationsakzeptanz
34
Mobile Anwendung
33
Mobile application
33
Marketing management
32
Marketingmanagement
32
Social Web
27
Social web
27
USA
21
United States
21
mobile advertising
21
Beziehungsmarketing
20
Mobile advertising
20
Relationship marketing
20
Brand management
19
Markenführung
19
Internet
16
E-commerce
15
Electronic Commerce
15
Online retailing
15
Online-Handel
15
Target group
14
Viral marketing
14
more ...
less ...
Online availability
All
Undetermined
96
Free
8
Type of publication
All
Article
157
Type of publication (narrower categories)
All
Accompanied by computer file
Article in journal
Aufsatz in Zeitschrift
157
Aufsatz im Buch
27
Book section
27
Hochschulschrift
20
Thesis
16
Graue Literatur
15
Non-commercial literature
15
Aufsatzsammlung
5
Collection of articles of several authors
5
Sammelwerk
5
Arbeitspapier
4
Working Paper
4
Case study
2
Conference proceedings
2
Fallstudie
2
Konferenzschrift
2
Handbook
1
Handbuch
1
more ...
less ...
Language
All
English
155
German
2
Author
All
Cui, Xuebin
3
Katona, Zsolt
3
Agarwal, Reeti
2
Avis, Mark
2
Baek, Tae Hyun
2
Bamoriya, Hemant
2
Bernritter, Stefan F.
2
Dix, Steve
2
Drossos, Dimitris A.
2
Gao, Tao
2
Ghose, Anindya
2
Giaglis, George M.
2
Gordon, Brett R.
2
Högberg, Johan
2
Jamieson, Kyle
2
Jerath, Kinshuk
2
Ketelaar, Paul E.
2
Maseke, Bernardus Franco
2
Mehrotra, Ankit
2
Narayanan, Sridhar
2
Pagani, Margherita
2
Phau, Ian
2
Rafieian, Omid
2
Rohm, Andrew J.
2
Santoso, Irene
2
Scholz, Joachim
2
Shimul, Anwar Sadat
2
Shin, Jiwoong
2
Shin, Wonsun
2
Stephen, Andrew T.
2
Sultan, Fareena
2
Sárváry, Miklós
2
Trinh, Giang
2
Varnali, Kaan
2
Wilbur, Kenneth C.
2
Wästlund, Erik
2
Yoganarasimhan, Hema
2
Aas, Tor Helge
1
Aghniadi
1
Agrawal, Shiv Ratan
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
9
International journal of internet marketing and advertising : IJIMA
8
Journal of business research : JBR
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Business horizons
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of marketing research
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
The journal of applied business research
2
The marketing review
2
Acta Universitatis Danubius / Oeconomica
1
Arab economic and business journal
1
Arts and the market
1
Corporate communications : an international journal
1
Direct marketing : an international journal
1
Electronic commerce research
1
European journal of marketing
1
European journal of marketing : EJM
1
Expert journal of marketing
1
Global business review
1
more ...
less ...
Source
All
ECONIS (ZBW)
157
Showing
21
-
30
of
157
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena
;
Pérez-Escoda, Ana
;
Ruiz-Poveda …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
Saved in:
22
Mobile instant messaging as an interaction tool in the business context
Ferraz, Rodolfo Magalhães
;
Furquim, Thales Stevan Guedes
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 64-88
Persistent link: https://www.econbiz.de/10014301513
Saved in:
23
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana
;
Ellis, Debbie
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
Saved in:
24
Phone and self : how smartphone use increases preference for uniqueness
Song, Camilla Eunyoung
;
Sela, Aner
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 473-488
Persistent link: https://www.econbiz.de/10014294943
Saved in:
25
Mobile marketing interface layout attributes that affect user aesthetic preference : an eye-tracking study
Xiao, Liang
;
Wang, Shu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 472-492
Persistent link: https://www.econbiz.de/10013553068
Saved in:
26
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
27
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
28
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
29
Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
30
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->