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Konsumentenverhalten
Consumer behaviour
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Egypt
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Ägypten
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Advertising regulation
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Corporate Social Responsibility
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Corporate social responsibility
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Perception
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advertising deception
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marketing ethics
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perceived deception in advertising
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Aish, Ehab Abou
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International journal of business and emerging markets : IJBEM
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International journal of consumer studies
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Deception in advertising revisited : antecedents and differences in perception across consumer groups
Fathy, Doaa
;
Elsharnouby, Tamer H.
;
Aish, Ehab Abou
- In:
International journal of business and emerging markets …
8
(
2016
)
4
,
pp. 403-425
Persistent link: https://www.econbiz.de/10011644861
Saved in:
2
The impact of corporate social responsibility initiatives on consumers' behavioural intentions in the Egyptian market
Kolkailah, Salma Karem
;
Aish, Ehab Abou
;
El-Bassiouny, Noha
- In:
International journal of consumer studies
36
(
2012
)
4
,
pp. 369-384
Persistent link: https://www.econbiz.de/10009573863
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