The impact of corporate social responsibility initiatives on consumers' behavioural intentions in the Egyptian market
Year of publication: |
2012
|
---|---|
Authors: | Kolkailah, Salma Karem ; Aish, Ehab Abou ; El-Bassiouny, Noha |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 36.2012, 4, p. 369-384
|
Subject: | Ägypten | Egypt | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility |
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