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Konsumentenverhalten
Consumer behaviour
4
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Kundenzufriedenheit
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Relationship marketing
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Bagherzadeh, Ramin
4
Bhattarai, Ashok
2
Farhang, Maryam
2
Rawal, Monika
2
Saavedra, José Luis
2
Adjei, Mavis T.
1
Anaza, Nwamaka A.
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Hair, Joseph F.
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Kamran-Disfani, Omid
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Melancon, Joanna Phillips
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Osakwe, Christian Nedu
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Rani, Suchitra
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Journal of business research : JBR
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ECONIS (ZBW)
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The role of individualism, collectivism, and promotional reward type on consumer response to amplified word-of-mouth strategies
Rawal, Monika
;
Saavedra, José Luis
;
Bagherzadeh, Ramin
; …
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 298-313
Persistent link: https://www.econbiz.de/10014519741
Saved in:
2
Constructive resistance in the frontlines : how frontline employees' resistance to customer incivility affects customer observers
Kamran-Disfani, Omid
;
Bagherzadeh, Ramin
;
Bhattarai, Ashok
- In:
Journal of service research
26
(
2023
)
4
,
pp. 560-577
Persistent link: https://www.econbiz.de/10014580332
Saved in:
3
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
4
Customer-brand disidentification : conceptualization, scale development and validation
Anaza, Nwamaka A.
;
Saavedra, José Luis
;
Hair, Joseph F.
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 116-131
Persistent link: https://www.econbiz.de/10012590177
Saved in:
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