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Konsumentenverhalten
Sponsoring
13
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Consumer behaviour
11
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8
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6
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Carrillat, François A.
11
Ladik, Daniel M.
2
Legoux, Renaud
2
Melnyk, Valentyna
2
O'Rourke, Anne-Maree
2
Astous, Alain d'
1
Belli, Alex
1
Besharat, Ali
1
Béal, Mathieu
1
Gebhardt, Gary F.
1
Grégoire, Yany
1
Jaramillo, Fernando
1
Ladik, Daniel
1
Lee, James M.
1
Locander, William B.
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Melnyk, Vladimir
1
Mulki, Jay P.
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Napolova, Ekaterina
1
Pupovac, Ljubomir
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Purmehdi, Mostafa
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Riggle, Robert J.
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Senecal, Sylvain
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of historical research in marketing
1
Journal of interactive marketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice
1
Journal of the Academy of Marketing Science
1
Making a difference through marketing : a quest for diverse perspectives
1
Marketing letters : a journal of research in marketing
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Psychology & marketing
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ECONIS (ZBW)
11
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11
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1
Let's laugh about it! : using humor to address complainers’ online incivility
Béal, Mathieu
;
Grégoire, Yany
;
Carrillat, François A.
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 34-51
Persistent link: https://www.econbiz.de/10014228864
Saved in:
2
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
3
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
4
The influence of social norms on consumer behavior : a meta-analysis
Melnyk, Vladimir
;
Carrillat, François A.
;
Melnyk, Valentyna
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 98-120
Persistent link: https://www.econbiz.de/10013258854
Saved in:
5
The effectiveness of warning labels for consumers : a meta-analytic investigation into their underlying process and contingencies
Purmehdi, Mostafa
;
Legoux, Renaud
;
Carrillat, François A.
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10011690543
Saved in:
6
Leveraging research on activation : Quester and Thompson's (2001) impact on the field of sponsorship
Carrillat, François A.
;
Astous, Alain d'
- In:
Making a difference through marketing : a quest for …
,
(pp. 13-24)
.
2016
Persistent link: https://www.econbiz.de/10011531254
Saved in:
7
Belk's (1988) "possessions and the extended self" revisited
Ladik, Daniel
;
Carrillat, François A.
;
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 184-207
Persistent link: https://www.econbiz.de/10011376208
Saved in:
8
When motivation is against debtors' best interest : the illusion of goal progress in credit card debt repayment
Besharat, Ali
;
Carrillat, François A.
;
Ladik, Daniel M.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 143-158
Persistent link: https://www.econbiz.de/10010439143
Saved in:
9
When the decision ball keeps rolling : an investigation of the Sisyphus effect among maximizing consumers
Carrillat, François A.
;
Ladik, Daniel M.
;
Legoux, Renaud
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 283-296
Persistent link: https://www.econbiz.de/10009305520
Saved in:
10
Examining the impact of service quality : a meta-analysis of empirical evidence
Carrillat, François A.
;
Jaramillo, Fernando
;
Mulki, Jay P.
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10003827786
Saved in:
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