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Konsumentenverhalten
Consumer behaviour
5
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4
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USA
4
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4
Brand management
3
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English
5
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Chen, Xinlei
5
Mehta, Nitin
2
Narasimhan, Om
2
Che, Hai
1
Chen, Yuxin
1
Dasgupta, Srabana
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Zhu, Rui Juliet
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Journal of marketing research : JMR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
5
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1
Investigating effects of out-of-stock on consumer stockkeeping unit choice
Che, Hai
;
Chen, Xinlei
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 502-513
Persistent link: https://www.econbiz.de/10009580881
Saved in:
2
Examining demand elasticities in Hanemann's framework : a theoretical and empirical analysis
Mehta, Nitin
;
Chen, Xinlei
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 422-437
Persistent link: https://www.econbiz.de/10003984300
Saved in:
3
Can trade-ins hurt you? : exploring the effect of a trade-in on consumers ́willingness to pay for a new product
Zhu, Rui Juliet
;
Chen, Xinlei
;
Dasgupta, Srabana
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 159-170
Persistent link: https://www.econbiz.de/10003707177
Saved in:
4
Informing, transforming, and persuading : disentangling the multiple effects of advertising on brand choice decisions
Mehta, Nitin
;
Chen, Xinlei
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 334-355
Persistent link: https://www.econbiz.de/10003736518
Saved in:
5
Assessing the effect of a channel switch
Chen, Xinlei
-
2005
Persistent link: https://www.econbiz.de/10003952820
Saved in:
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