Investigating effects of out-of-stock on consumer stockkeeping unit choice
Year of publication: |
2012
|
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Authors: | Che, Hai ; Chen, Xinlei ; Chen, Yuxin |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 4, p. 502-513
|
Subject: | Category Management | Category management | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Lagerhaltungsmodell | Inventory model |
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