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Consumer behaviour
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1999-2002
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Dorsch, Michael J.
4
Grove, Stephen J.
3
Carlson, Les
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Hopkins, Christopher D.
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.
;
Dorsch, Michael J.
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
Saved in:
2
Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon
;
Reilly, Timothy M.
;
Carlson, Les
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
Saved in:
3
Assessing the longitudinal robustness of spectators' perceptions of the functions of sport : implications for sport marketers
Grove, Stephen J.
;
Dorsch, Michael J.
;
Hopkins, …
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10009509177
Saved in:
4
Spectator rage as the dark side of engaging sport fans : implications for services marketers
Grove, Stephen J.
;
Pickett, Gregory M.
;
Jones, Scott A.
; …
- In:
Journal of service research : JSR
15
(
2012
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10009521634
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