Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Year of publication: |
2014
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Authors: | Cummins, Shannon ; Reilly, Timothy M. ; Carlson, Les ; Grove, Stephen J. ; Dorsch, Michael J. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 3, p. 332-348
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Subject: | sustainability | advertising | advertising message strategy | consumer attitude toward marketing | consumer behavior | macromarketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Umweltbewusstsein | Environmental consciousness | Online-Marketing | Internet marketing | Nachhaltige Entwicklung | Sustainable development |
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