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Konsumentenverhalten
Advertising
49
Werbung
48
Consumer behaviour
41
Meta-analysis
37
Meta-Analyse
34
Advertising effects
29
Werbewirkung
29
Marktforschung
18
Theorie
18
Deutschland
17
Germany
16
Market research
16
Theory
15
Betriebswirtschaftslehre
14
Bibliometrie
14
Bibliometrics
13
Business economics
12
Empirical method
11
Empirische Methode
11
Gender
10
Geschlecht
10
Marketingmanagement
10
Humor
9
Markenimage
9
Marketing management
9
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Relationship marketing
8
meta-analysis
8
Advertising media
7
Brand image
7
Internet marketing
7
Online-Marketing
7
Werbeträger
7
Marketing
6
Welt
6
World
6
Economic research
5
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Undetermined
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6
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Article
36
Book / Working Paper
6
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Article in journal
36
Aufsatz in Zeitschrift
36
Arbeitspapier
2
Graue Literatur
2
Konferenzschrift
2
Non-commercial literature
2
Working Paper
2
Aufsatz im Buch
1
Aufsatzsammlung
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Collection of articles of several authors
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Conference paper
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English
39
German
3
Author
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Eisend, Martin
42
Hermann, Erik
3
Hudders, Liselot
3
Rosengren, Sara
3
Rößner, Anna
3
Schuchert-Güler, Pakize
3
Apaolaza, Vanessa
2
Cauberghe, Verolien
2
Hartmann, Patrick
2
Kuß, Alfred
2
Mandler, Timo
2
Möller, Jana
2
Pick, Doreén
2
Tarrahi, Farid
2
Arslanagic-Kalajdzic, Maja
1
Bartsch, Fabian
1
Bergkvist, Lars
1
Biswas, Dipayan
1
Borges, Adilson
1
Dahlén, Micael
1
Davvetas, Vasileios
1
De Meulenaer, Sarah
1
Dens, Nathalie
1
Desveaud, Kathleen
1
Diamantopoulos, Adamantios
1
Fell, Anja
1
Grewal, Dhruv
1
Gvili, Yaniv
1
Jochims, Bruna
1
Jäger, Tilmann
1
Karpinska-Krakowiak, Malgorzata
1
Kämmerer, Maren
1
Langer, Alexandra
1
López, Cristina M.
1
Lütters, Holger
1
Niewiadomska, Dominika
1
Okazaki, Shintaro
1
Pelsmacker, Patrick de
1
Plangger, Kirk
1
Pol, Gratiana
1
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ICORIA <16., 2017, Gent>
1
Springer Fachmedien Wiesbaden
1
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Journal of advertising
4
Journal of international marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Psychology & marketing
3
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
2
European Advertising Academy
2
International journal of advertising : the review of marketing communications
2
Journal of current issues and research in advertising : JCIRA
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Advances in advertising research
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of retailing
1
Research
1
Springer eBook Collection
1
SpringerLink / Bücher
1
Wirtschaftspsychologie
1
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ECONIS (ZBW)
41
USB Cologne (EcoSocSci)
1
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42
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1
How much have we learned about consumer research? : a meta-meta-analysis
Eisend, Martin
;
Pol, Gratiana
;
Niewiadomska, Dominika
; …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 180-190
Persistent link: https://www.econbiz.de/10014634449
Saved in:
2
Caffeine's effects on consumer spending
Biswas, Dipayan
;
Hartmann, Patrick
;
Eisend, Martin
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014245073
Saved in:
3
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
4
Breaking gender binaries
Eisend, Martin
;
Rößner, Anna
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10013417531
Saved in:
5
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
6
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
7
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
8
Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Rößner, Anna
;
Gvili, Yaniv
;
Eisend, Martin
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
Saved in:
9
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
10
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
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