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Gavurova, Beata
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Marketing i menedžment innovacij : m&mi
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ECONIS (ZBW)
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Analysis of the impact of advertising on the change of voter behavior of consumers (voters) in the Slovak Republic
Gburova, Jaroslava
;
Gavurova, Beata
;
Bacik, Radovan
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
3
,
pp. 134-141
Persistent link: https://www.econbiz.de/10014375513
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2
Consumer shopping motive identification : study of webrooming vs. showrooming
Olearova, Maria
;
Gavurova, Beata
;
Bacik, Radovan
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
2
,
pp. 231-243
Persistent link: https://www.econbiz.de/10013277571
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3
Can negative word-of-mouth have any impact on brand sustainability?
Kakalejcik, Lukas
;
Fedorko, Richard
;
Gavurova, Beata
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
1
,
pp. 212-224
Persistent link: https://www.econbiz.de/10013093338
Saved in:
4
Political marketing : impact of public relations on the change in voter behaviour of consumers (voters)
Bacik, Radovan
;
Gavurova, Beata
;
Gburova, Jaroslava
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 40-48
Persistent link: https://www.econbiz.de/10013161735
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