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Konsumentenverhalten
Consumer behaviour
8
Gamification
6
Social Web
6
Social web
6
Beziehungsmarketing
4
Customer integration
4
Innovation
4
Kundenintegration
4
Relationship marketing
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3
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Hammedi, Wafa
8
Leclercq, Thomas
3
Hollebeek, Linda D.
2
Poncin, Ingrid
2
Akareem, Husain Salilul
1
Batat, Wided
1
Blazevic, Vera
1
Bouquiaux, Lucille
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Garnefeld, Ina
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Kandampully, Jay
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Keiningham, Timothy
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Kullak, Avreliane
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Rust, Roland T.
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Sprott, David E.
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Steils, Nadia
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Journal of service management
3
Handbook of research on customer engagement
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service research
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Psychology & marketing
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The journal of services marketing
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ECONIS (ZBW)
8
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1
Consumer engagement, stress, and conservation of resources theory : a review, conceptual development, and future research agenda
Hollebeek, Linda D.
;
Hammedi, Wafa
;
Sprott, David E.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 926-937
Persistent link: https://www.econbiz.de/10014290870
Saved in:
2
Gamification myopia : satiation effects in gamified activities
Hammedi, Wafa
;
Leclercq, Thomas
;
Steils, Nadia
- In:
Journal of service research
27
(
2024
)
2
,
pp. 213-230
Persistent link: https://www.econbiz.de/10014580421
Saved in:
3
The extended reality technology (ERT) framework for designing customer and service experiences in phygital settings : a service research agenda
Batat, Wided
;
Hammedi, Wafa
- In:
Journal of service management
34
(
2023
)
1
,
pp. 10-33
Persistent link: https://www.econbiz.de/10013537613
Saved in:
4
Patients' experience sharing with online social media communities : a bottom-of-the-pyramid perspective
Akareem, Husain Salilul
;
Wiese, Melanie
;
Hammedi, Wafa
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 168-184
Persistent link: https://www.econbiz.de/10013407468
Saved in:
5
When gamification backfires : the impact of perceived justice on online community contributions
Leclercq, Thomas
;
Poncin, Ingrid
;
Hammedi, Wafa
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 550-577
Persistent link: https://www.econbiz.de/10012249107
Saved in:
6
Customer engagement: the role of gamification
Hammedi, Wafa
;
Leclercq, Thomas
;
Poncin, Ingrid
- In:
Handbook of research on customer engagement
,
(pp. 164-185)
.
2019
Persistent link: https://www.econbiz.de/10013163367
Saved in:
7
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
8
Beyond traditional word-of-mouth : an expanded model of customer-driven influence
Blazevic, Vera
;
Hammedi, Wafa
;
Garnefeld, Ina
;
Rust, …
- In:
Journal of service management
24
(
2013
)
3
,
pp. 294-313
Persistent link: https://www.econbiz.de/10009765055
Saved in:
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