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Consumer behaviour
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Isabella, Giuliana
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Dimoka, Angelika
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Lourenço, Carlos Jorge da Silva
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Journal of business research : JBR
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Marketing theory and applications ; 2012=Vol. 23
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Psychology & marketing
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ECONIS (ZBW)
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How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
Impacts of product type and representation type on the perception of justice and price fairness
Isabella, Giuliana
;
Mazzon, Jose Alfonso
;
Dimoka, Angelika
- In:
Journal of business research : JBR
81
(
2017
),
pp. 203-211
Persistent link: https://www.econbiz.de/10011771694
Saved in:
3
Emotional contagion influencing product evaluation : differences in gender
Isabella, Giuliana
-
2013
Persistent link: https://www.econbiz.de/10009792208
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