Emotional contagion influencing product evaluation : differences in gender
Year of publication: |
2013
|
---|---|
Authors: | Isabella, Giuliana |
Published in: |
Marketing theory and applications ; 2012=Vol. 23. - Red Hook, NY : Curran Associates, ISBN 1-62276-649-0. - 2013, p. 305-313
|
Subject: | Markenimage | Brand image | Fotografie | Photograph | Konsumentenverhalten | Consumer behaviour | Emotion | Ansteckungseffekt | Contagion effect | Brasilien | Brazil |
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