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Leveraging customers' multiple identities : identity synergy as a driver of organizational identification
Fombelle, Paul W.
;
Jarvis, Cheryl Burke
;
Ward, James C.
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 587-604
Persistent link: https://www.econbiz.de/10009566393
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2
The role of customer gratitude in relationship marketing
Palmatier, Robert W.
;
Jarvis, Cheryl Burke
;
Bechkoff, …
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003875373
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