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Konsumentenverhalten
Consumer behaviour
5
Corporate Social Responsibility
4
Corporate social responsibility
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CSR communication
2
Communication
2
Corporate social responsibility (CSR)
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Lim, Rachel Esther
5
Hong, Ji Mi
2
Lee, Wei-Na
2
Park, Hyejune
1
Sung, Yoon Hi
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Corporate social responsibility and environmental management
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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1
Is unfit CSR novel? : exploring the impact of CSR knowledge, brand-cause fit, and perceived novelty on consumer response
Lim, Rachel Esther
;
Hong, Ji Mi
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1060-1090
Persistent link: https://www.econbiz.de/10015050107
Saved in:
2
Communicating corporate social responsibility : how fit, specificity, and cognitive fluency drive consumer skepticism and response
Lim, Rachel Esther
;
Lee, Wei-Na
- In:
Corporate social responsibility and environmental management
30
(
2023
)
2
,
pp. 955-967
Persistent link: https://www.econbiz.de/10014246539
Saved in:
3
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
4
Don't make me feel guilty! : examining the effect of a past moral deed on perceived irritation with guilt appeals in environmental advertising
Lim, Rachel Esther
;
Hong, Ji Mi
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 421-436
Persistent link: https://www.econbiz.de/10013464114
Saved in:
5
Connecting with global consumers through corporate social responsibility initiatives : a cross-cultural investigation of congruence effects of attribution and communication styles
Lim, Rachel Esther
;
Sung, Yoon Hi
;
Lee, Wei-Na
- In:
Journal of business research : JBR
88
(
2018
),
pp. 11-19
Persistent link: https://www.econbiz.de/10011869479
Saved in:
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