Is unfit CSR novel? : exploring the impact of CSR knowledge, brand-cause fit, and perceived novelty on consumer response
Year of publication: |
2024
|
---|---|
Authors: | Lim, Rachel Esther ; Hong, Ji Mi |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 6, p. 1060-1090
|
Subject: | brand-cause fit | Corporate social responsibility (CSR) | CSR knowledge | objective knowledge | perceived novelty | subjective knowledge | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Wissen | Knowledge | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer |
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