//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Mazursky, David"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Creativity
9
Kreativität
9
Consumer behaviour
8
Advertising
5
Innovation
5
Werbung
5
Internet-Auktion
4
Online auction
4
Auction theory
3
Auktionstheorie
3
Cognition
3
Kognition
3
New product development
3
Produktentwicklung
3
Consumer involvement
2
Customer integration
2
Economics of information
2
Emotion
2
Informationsökonomik
2
Innovation management
2
Innovationsmanagement
2
Kundenintegration
2
Product availability
2
Produktinnovation
2
Purchase intention
2
Risikopräferenz
2
Risk attitude
2
Scarcity
2
Theorie
2
Theory
2
Advertising Creativity
1
Advertising Strategy
1
Advertising effects
1
Advertising industry
1
Appropriateness
1
Arbeitsgruppe
1
Auction
1
Auktion
1
Betriebliche Budgetierung
1
more ...
less ...
Type of publication
All
Article
7
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Sammelwerk
1
Sammlung
1
more ...
less ...
Language
All
English
8
Author
All
Mazursky, David
8
Gibbert, Michael
2
Busacca, Bruno
1
Cillo, Paola
1
Estes, Zachary
1
Guest, Duncan
1
Heidig, Wibke
1
Jacoby, Jacob
1
Kamins, Michael A.
1
Kuß, Alfred
1
Mau, Gunnar
1
Noy, Avi
1
Roth Ullrich, Susanne
1
Schul, Yaacov
1
Sheth, Jagdish N.
1
Silberer, Günter
1
Steinhart, Yael
1
Tomczak, Torsten
1
Vinitzky, Gideon
1
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Legends in consumer behavior
1
Psychology & marketing
1
Strategic market creation : a new perspective on marketing and innovation management
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Methods and measures: selected papers
Jacoby, Jacob
;
Mazursky, David
;
Silberer, Günter
;
Roth …
-
2015
Persistent link: https://www.econbiz.de/10011444753
Saved in:
2
A dual-process model of brand extension : taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation
Estes, Zachary
;
Gibbert, Michael
;
Guest, Duncan
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 86-101
Persistent link: https://www.econbiz.de/10009548897
Saved in:
3
The effects of cognitive thinking style and ambient scent on online consumer approach behavior, experience approach behavior, and search motivation
Vinitzky, Gideon
;
Mazursky, David
- In:
Psychology & marketing
28
(
2011
)
5
,
pp. 496-519
Persistent link: https://www.econbiz.de/10009012657
Saved in:
4
The effect of social cues on sniping behavior in internet auctions : field evidence and a lab experiment
Kamins, Michael A.
;
Noy, Avi
;
Steinhart, Yael
; …
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009313200
Saved in:
5
How successful would a phone-pillow be : using dual process theory to predict the success of hybrids involving dissimilar products
Gibbert, Michael
;
Mazursky, David
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 652-660
Persistent link: https://www.econbiz.de/10003936191
Saved in:
6
From market research to creativity templates : leveraging tacit knowledge for ideation
Busacca, Bruno
;
Cillo, Paola
;
Mazursky, David
- In:
Strategic market creation : a new perspective on …
,
(pp. 3-26)
.
2008
Persistent link: https://www.econbiz.de/10003732297
Saved in:
7
The effects of invalidating information on consumers subsequent search patterns
Mazursky, David
- In:
Journal of economic psychology : research in economic …
19
(
1998
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10001248002
Saved in:
8
The effects of advertisement encoding on the failure to discount information : implications for the sleeper effect
Mazursky, David
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
1
,
pp. 24-36
Persistent link: https://www.econbiz.de/10001063714
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->