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Entrepreneurship
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Raposo, Mário
5
Paço, Arminda M. Finisterra do
4
Duarte, Paulo Alexandre O.
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Leal Filho, Walter
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Handbook of partial least squares : concepts, methods and applications
1
International journal of consumer studies
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of targeting, measurement and analysis for marketing
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Marketing intelligence & planning
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ECONIS (ZBW)
5
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1
A PLS model to study brand preference : an application to the mobile phone market
Duarte, Paulo Alexandre O.
;
Raposo, Mário
- In:
Handbook of partial least squares : concepts, methods …
,
(pp. 449-485)
.
2010
Persistent link: https://www.econbiz.de/10003944660
Saved in:
2
Green consumer market segmentation : empirical findings from Portugal
Paço, Arminda M. Finisterra do
;
Raposo, Mário
- In:
International journal of consumer studies
34
(
2010
)
4
,
pp. 429-436
Persistent link: https://www.econbiz.de/10003997181
Saved in:
3
Identifying the green consumer: a segmentation study
Paço, Arminda M. Finisterra do
;
Raposo, Mário
;
Leal …
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10003830411
Saved in:
4
"Green" segmentation : an application to the Portuguese consumer market
Paço, Arminda M. Finisterra do
;
Raposo, Mário
- In:
Marketing intelligence & planning
27
(
2009
)
3
,
pp. 364-379
Persistent link: https://www.econbiz.de/10009526363
Saved in:
5
Determining the characteristics to profile the "green" consumer: an exploratory approach
Paço, Arminda M. Finisterra do
;
Raposo, Mário
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 129-140
Persistent link: https://www.econbiz.de/10003779389
Saved in:
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